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INOA: THE HAIR COLOR OF THE FUTURE. NO ODOR. NO AMMONIA.

L’Oreal Professionnel created INOA, the new professional permanent hair color to darken/lighten hair or cover white and gray. INOA is totally ammonia free! It is a true technological breakthrough that transforms the coloring experience from A to Z. At the heart of INOA, ODS is a breakthrough technology: A rich oil-based delivery system that maximizes the effectiveness of the hair color system.

INOA is the first hair color with ODS Technology: Optimized scalp comfort. Supreme respect for your hair. Reinforced coverage up to 100% of gray hair. Six weeks of intense hydration and nutrition. No ammonia. No odor.

Indulge yourself with a highly sensorial hair color experience.