Shu Uemura

this strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*. this shampoo provides a deep yet gentle cleanse while strengthening and adding nourishment to hair. it features a lightweight formula that cleanses and thickens without stripping hair of its hydration.

inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. we source our rice water from hyogo, japan in an eco-friendly manner.

benefits:

• increases hair diameter
• leaves hair 30x stronger*
• thickens hair
• reduces split ends up to 91%*
• softens & smooths
• adds shine

this strengthening conditioner nourishes, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic conditioner leaves hair 16x stronger* and reduces split ends by up to 81%*. this conditioner is best for your daily dose of nourishment and strength for smoother, thicker hair. it features a nourishing formula that moisturizes and thickens hair, leaving it softer with a glowing shine.

inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. we source our rice water from hyogo, japan in an eco-friendly manner.

benefits

• increases hair diameter
• leaves hair 16x stronger*
• moisturizes hair
• thickens hair
• reduces split ends up to 81%*
• softens & smooths
• adds shine

*system of shampoo, conditioner & serum vs. non-conditioning shampoo

This strengthening hair mask deeply nourishes, repairs, and thickens fragile hair using rice water, leaving strands 30 times stronger and reducing split ends by up to 91%. Its rich formula hydrates and restores essential nutrients, repairing damage from brushing. Inspired by a Japanese haircare tradition, the Izumi Tonic range is eco-friendly and sourced from Hyogo, Japan.

Benefits:

• Increases hair diameter
• Makes hair 30x stronger
• Thickens hair
• Reduces split ends by up to 91%
• Softens, smooths, and adds shine

200ML/6FL.OZ

The Izumi Tonic thickening serum hydrates and strengthens fragile hair using rice water, leaving hair 30 times stronger and reducing split ends by up to 91%. This leave-in treatment, enriched with ceramides, increases hair diameter and enhances volume. Inspired by Japanese haircare traditions, the serum promotes healthier, smoother hair while adding texture, thickness, shine, and hold. The rice water is sourced sustainably from Hyogo, Japan.

Benefits include:

• Increased hair diameter
• 30x stronger hair*
• Reduced split ends up to 91%*
• Softening and smoothing effects
• Enhanced shine

*Compared to a system of shampoo, treatment, and serum vs. non-conditioning shampoo.

90ML/3.04FL. OZ

this hair conditioner for fine hair gently conditions and infuses long-lasting hair volume. it creates a re-balance of natural oils and leaves strands supple with a weightless finish. the hair fiber is fortified, protected against damage and is able to maintain bounce and movement. safe on colored hair so your hair color can thrive without sacrificing the health of your hair.

benefits

• conditions fine hair.
• infuses long-lasting hair volume.
• detangles tangled hair.

This hair mask for fine hair provides lasting volume, lightweight conditioning, and deep nourishment. It balances natural oils, leaving hair supple and weightless. It fortifies and protects strands from damage, maintaining bounce and movement. Safe for colored hair, it enhances shine without compromising hair health.

Benefits:

• Deeply conditions fine hair
• Adds long-lasting volume and shine
• Fortifies thin hair fibers

200ml/6FL.OZ

this paraben free and silicone free shampoo for fine hair gently cleanses and infuses long-lasting hair volume. it creates a re-balance of natural oils and leaves strands supple with a weightless finish. the hair fiber is fortified, protected against damage and is able to maintain bounce and movement. safe on colored hair so your hair color can thrive without sacrificing the health of your hair.

benefits

• cleanses fine hair.
• infuses long-lasting hair volume.
• silicone and paraben free.

this strengthening rice water treatment hydrates and strengthens fragile hair. formulated with rice water to strengthen and repair, izumi tonic treatment leaves hair 10x stronger after one use*. this leave-in treatment water is the perfect on-the-go product to add body, thickness, and nourishment for healthier hair. it features a lightweight formula to nourish, thicken, and leave hair feeling smooth to the touch

• hair is 10x stronger after one use*
• adds body and thickness
• leaves hair feeling smooth, silky & shiny

150ML/5FL.OZ