Shu Uemura Izumi Tonic Thickening Serum

The Izumi Tonic thickening serum hydrates and strengthens fragile hair using rice water, leaving hair 30 times stronger and reducing split ends by up to 91%. This leave-in treatment, enriched with ceramides, increases hair diameter and enhances volume. Inspired by Japanese haircare traditions, the serum promotes healthier, smoother hair while adding texture, thickness, shine, and hold. The rice water is sourced sustainably from Hyogo, Japan.

Benefits include:

• Increased hair diameter
• 30x stronger hair*
• Reduced split ends up to 91%*
• Softening and smoothing effects
• Enhanced shine

*Compared to a system of shampoo, treatment, and serum vs. non-conditioning shampoo.

90ML/3.04FL. OZ